Feedback from our repeat clients demonstrates outstanding performance in automotive research because of our ability to recruit a wide spectrum of owners — from basic entry-level vehicles up to exotic and high-performance sports and luxury vehicles. We can interview or recruit hundreds of car owners over a short period of time. Our skilled executive interviewers are respectful and courteous of each respondent’s time and opinions, allowing us to obtain open and honest feedback.
Services
Q-insights offers a full suite of quantitative and qualitative tools, including our own focus group facilities — both located in Los Angeles, CA. We have a highly experienced team of multicultural research professionals, allowing you to have confidence that we can deliver your audience, even if they are hard to reach.
Introducing...
The Q-insights team expertly handles automotive projects of any size, including:
Car clinics
Usability tests
Focus groups
Online research
Quantitative telephone interviews
Qualitative telephone interviews
Quantitative telephone-to-web interviews
Ethnographic in-home research
What Makes Us Different
All of our automotive respondents go through a thorough screening. This ensures that they have the correct qualifying vehicle or purchase intent and that they can speak confidently regarding what they like and dislike.
We work from customer lists, IHS Markit Automotive (Polk), our national database, referrals and trusted partners. We have recruited as many as 2500 automotive respondents in a single month.
Multicultural Research
We gather honest and accurate responses from multicultural communities across North America by going directly to diverse neighborhoods. We are known for our intercept work in traditional and unexpected locations.
Think OUTSIDE the Mall.™
When clients want to reach unacculturated Latinos or first generation Asians, we go where they live and shop. Swap meets, laundromats and taquerias are just three examples of the places where we successfully recruit. Experience, cultural understanding and the ability to successfully engage with the appropriate respondents set Q-insights apart.
- Unsurpassed in our ability to deliver results on low incidence projects.
- Excels in both qualitative and quantitative methodologies.
- Operate with virtually no geographic restrictions.
- Strives to provide the right respondents for your study.
- Thirty-five+ year history in multicultural research.
- “We Think Outside the Mall”™ using methods beyond just mall interviewing
- Large, reliable, experienced and vetted partner network, nationally.
Field Management — it’s not only an art form we embrace, but it’s something we refer to as our masterpiece.
Our team coordinates and manages projects across North America. In fact, we’ve spent years building trusted partnerships outside of our local market to ensure we’re able to consistently deliver excellent quality data collection and onsite services across the US, Canada and Mexico.
In addition to establishing these partnerships, we constantly vet and challenge our partners to ensure we’re only working with the best.
From field locations to personnel, we look for partners who complement our own culture and desire to provide 100% satisfaction. Beyond our partnerships, we also select unique intercept locations, based on traffic, to target hard to reach respondents.
In the end, you can be confident that no matter if it’s one city or multiple locations across the globe, we manage every aspect of your field work on a daily basis to deliver on time and on budget.
Examples of areas where we excel
Intercepts at unique locations
On-site intercepts
Pre-recruiting
Focus groups
Mall intercepts
In-depth interviews
Product placement studies
Automotive Clinics
What do quality respondents mean to your project? Everything.
We take pride in the national respondent database we’ve built managed, constantly updated and continually refined over the years.
During the recruiting process we obtain detailed, in-depth personal information allowing us to recruit very specific demographics.
We continuously solicit client feedback to improve respondent quality and eliminate all respondents who don’t respond well in an interview or group setting.
We thoroughly monitor the recruitment history of everyone in our database, weeding out the “professional” and dishonest respondents, and those people who simply do not respond well in a focus group setting.
Client Lists
We view our database as a highly-valued asset. Our clients feel the same way about their customer lists. When they trust us to utilize their client list to conduct research on their behalf, we take great care to make sure that the list is kept confidential and safe. With strict security measures in place, we guard this asset as if it were our own.
We admittedly have a unique advantage, considering we’re located in the heart of Los Angeles. That makes it especially convenient for our respondents and enables us to build a rich database and with the top show rates in the city. In fact, with quality as our baseline, we’re proud to say that our database is bigger than the population of some U.S. states. It’s also extremely diverse, so we can not only deliver on the most specific requests, but also those emerging multicultural consumers that are so important to today’s business needs.