We shine in automotive research because of our ability to recruit a wide spectrum of owners — from basic entry-level vehicles up to exotic and high-performance sports and luxury vehicles. We can interview or recruit hundreds of car owners over a short period of time. Our skilled executive interviewers are respectful and courteous of each respondent’s time and opinions, allowing us to obtain open and honest feedback.
Q-insights offers a full suite of quantitative and qualitative tools, including our own focus group facilities — both located in Los Angeles, CA. We have a highly experienced team of multicultural research professionals, allowing you to have confidence that we can deliver your audience, even if they are hard to reach.
The Q-insights team members are experts at managing automotive research projects of all sizes. They include:
Quantitative telephone interviews
Qualitative telephone interviews
Ethnographic in-home research
What Makes Us Different
We gather honest and accurate responses from multicultural communities by going directly to diverse neighborhoods. We are known for our intercept work in traditional and unexpected locations.
Think OUTSIDE the Mall.™
For example, when clients want to reach unacculturated Latinos or 1st generation Asians, we go to where they live and shop; Swap meets, laundromats and taquerias are just three examples of the places we successfully recruit. Experience, cultural understanding and the ability to successfully engage with the appropriate respondents set Q-insights apart.
- Unsurpassed in our ability to deliver results on low incidence projects.
- Excels in both qualitative and quantitative methodologies.
- Operate with virtually no geographic restrictions.
- Strives to provide the right respondents for your study.
- Thirty+ year history in multicultural research.
- “We Think Outside the Mall”™ using methods beyond just mall interviewing
- Large, reliable, experienced and vetted partner network, nationally.
Field Management — it’s not only an art form we embrace, but it’s something we refer to as our masterpiece.
Examples of areas where we excel
Intercepts at unique locations
Product placement studies
What do quality respondents mean to your project? Everything.
We view our database as a highly-valued asset. Our clients feel the same way about their customer lists. When they trust us to utilize their client list to conduct research on their behalf, we take great care to make sure that the list is kept confidential and safe. With strict security measures in place, we guard this asset as if it were our own.
We admittedly have a unique advantage, considering we’re located in the heart of Los Angeles. That makes it especially convenient for our respondents and enables us to build a rich database and with the top show rates in the city. In fact, with quality as our baseline, we’re proud to say that our database is bigger than the population of some U.S. states. It’s also extremely diverse, so we can not only deliver on the most specific requests, but also those emerging multicultural consumers that are so important to today’s business needs.